The Ghostwriter’s Tale: How Target Reader feedback changed a memoir for the better
Matthew Marsocci is a ghostwriter—one of those rare wordsmiths who hires out their pen to write books under another’s ...Read More
Matthew Marsocci is a ghostwriter—one of those rare wordsmiths who hires out their pen to write books under another’s ...Read More
One of the most common questions we get at Target Audience Insights is: “What’s the ROI? How do we know ...Read More
“Agencies have all the power,” a publishing professional told TAI in a recent interview. “They’re the ones who discover ...Read More
We get it. In the world of publishing, the deadlines are tight and the timelines are tough. From hitting ...Read More
Acquisitions and development editors’ careers depend on the value of their expertise. When a talented acquisitions editor fields book ...Read More
In this new TAI blog series, we interview professionals from across the world of books—authors and publishers, agents and ...Read More
In this new TAI blog series, we interview professionals from across the world of books—authors and publishers, agents and ...Read More
Elizabeth Moore is a publishing associate in the Knopf Doubleday division of Penguin Random House, working primarily with paperback ...Read More
When it comes to giving constructive feedback to an author about their book, not all criticism is created equal. ...Read More
Back in 2016, NPR ran a story in which long-time editor and publishing great Alan Rinzler described the decision to ...Read More