Each year, millions of dollars are invested by publishers on thousands of book projects. Yet for too long, these decisions have lacked validation from target audience feedback.
Living with a “low batting average” publishing portfolio that fails to achieve budget and earn back advances inhibits revenue and profit growth.
Other industries, including the film industry, have used preview audiences and beta testers for years to infuse data into making better decisions. Yet, book publishers have struggled to adopt critical rapid audience research tools.
Why? Because gathering target reader feedback under deadline can be difficult, costly, and slow.