The Ghostwriter’s Tale: How Target Reader feedback changed a memoir for the better
Matthew Marsocci is a ghostwriter—one of those rare wordsmiths who hires out their pen to write books under another’s ...Read More
Return on Feeback – the ROI of Audience Insights
One of the most common questions we get at Target Audience Insights is: “What’s the ROI? How do we know ...Read More
Pick, Polish, Pitch: How Target Reader Feedback Empowers Literary Agents
“Agencies have all the power,” a publishing professional told TAI in a recent interview. “They’re the ones who discover ...Read More
Time: The Enemy of Quality Publishing Decisions
We get it. In the world of publishing, the deadlines are tight and the timelines are tough. From hitting ...Read More
Is Target Reader Feedback a Threat to Editors?
Acquisitions and development editors’ careers depend on the value of their expertise. When a talented acquisitions editor fields book ...Read More
What Makes a Book Work? Publishing Associate Elizabeth Moore
In this new TAI blog series, we interview professionals from across the world of books—authors and publishers, agents and ...Read More
What Makes a Book Work? YA Author Dave Connis
In this new TAI blog series, we interview professionals from across the world of books—authors and publishers, agents and ...Read More
A New Era in Data-Infused Publishing
Elizabeth Moore is a publishing associate in the Knopf Doubleday division of Penguin Random House, working primarily with paperback ...Read More
Let Audience Data Be the Bearer of Bad News
When it comes to giving constructive feedback to an author about their book, not all criticism is created equal. ...Read More
Why Do Publishers Rely on Instinct?
Back in 2016, NPR ran a story in which long-time editor and publishing great Alan Rinzler described the decision to ...Read More