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Target Reader Insights Blog

Target Reader Insights Blog

Target Reader Insights Blog2021-11-09T14:56:06+00:00
1306, 2022

The Ghostwriter’s Tale: How Target Reader feedback changed a memoir for the better

By |June 13, 2022|

Matthew Marsocci is a ghostwriter—one of those rare wordsmiths who hires out their pen to write books under another’s ...Read More

1905, 2022

Return on Feeback – the ROI of Audience Insights

By |May 19, 2022|

One of the most common questions we get at Target Audience Insights is: “What’s the ROI? How do we know ...Read More

405, 2022

Pick, Polish, Pitch: How Target Reader Feedback Empowers Literary Agents

By |May 4, 2022|

“Agencies have all the power,” a publishing professional told TAI in a recent interview. “They’re the ones who discover ...Read More

2004, 2022

Time: The Enemy of Quality Publishing Decisions

By |April 20, 2022|

We get it. In the world of publishing, the deadlines are tight and the timelines are tough. From hitting ...Read More

1204, 2022

Is Target Reader Feedback a Threat to Editors?

By |April 12, 2022|

Acquisitions and development editors’ careers depend on the value of their expertise. When a talented acquisitions editor fields book ...Read More

3003, 2022

What Makes a Book Work? Publishing Associate Elizabeth Moore

By |March 30, 2022|

In this new TAI blog series, we interview professionals from across the world of books—authors and publishers, agents and ...Read More

2303, 2022

What Makes a Book Work? YA Author Dave Connis

By |March 23, 2022|

In this new TAI blog series, we interview professionals from across the world of books—authors and publishers, agents and ...Read More

1603, 2022

A New Era in Data-Infused Publishing

By |March 16, 2022|

Elizabeth Moore is a publishing associate in the Knopf Doubleday division of Penguin Random House, working primarily with paperback ...Read More

2502, 2022

Let Audience Data Be the Bearer of Bad News

By |February 25, 2022|

When it comes to giving constructive feedback to an author about their book, not all criticism is created equal. ...Read More

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