Identify the next big thing in publishing

Connect with Target Audience Insights to identify and share trends in publishing 

TAI keeps a constant direct line of communication with thousands of First Look Readers™, including their real-time reading habits and opinions. If you report on or influence the book publishing industry, we’re here to help you confirm trends and identify the next big things that readers are gravitating towards.

Contact TAI to learn more and share your ideas and questions to support your next article, podcast, or blog. TAI executives are also often available for interviews and industry speaking engagements.

Did you know?

  • Over 70% of publishers/senior publishing executives report that less than 1/4 of their annual titles reach their first 12-month revenue budget?
  • Artificial intelligence is beginning to play a significant role in publishing, including audiobook voiceover, manuscript analysis, and even writing and editing books. USC Annenberg Relevance Report says ““AI is not ready to write a best-seller yet, [but] it is a powerful tool that can improve stories and increase audience engagement.”