Publishing – Target Audience Insights

Return on Feeback – the ROI of Audience Insights

Andrew Shaughnessy2022-05-19T16:51:53+00:00May 19, 2022|

One of the most common questions we get at Target Audience Insights is: “What’s the ROI? How do we know ...Read More

Andrew Shaughnessy2022-05-04T16:09:35+00:00May 4, 2022|

“Agencies have all the power,” a publishing professional told TAI in a recent interview. “They’re the ones who discover ...Read More

Andrew Shaughnessy2022-05-04T16:15:37+00:00April 20, 2022|

We get it. In the world of publishing, the deadlines are tight and the timelines are tough. From hitting ...Read More

Andrew Shaughnessy2022-05-04T16:56:49+00:00April 12, 2022|

Acquisitions and development editors’ careers depend on the value of their expertise. When a talented acquisitions editor fields book ...Read More

Andrew Shaughnessy2022-03-16T16:47:09+00:00March 16, 2022|

Elizabeth Moore is a publishing associate in the Knopf Doubleday division of Penguin Random House, working primarily with paperback ...Read More

Andrew Shaughnessy2022-02-25T16:49:53+00:00February 25, 2022|

When it comes to giving constructive feedback to an author about their book, not all criticism is created equal. ...Read More

Andrew Shaughnessy2022-02-09T18:47:34+00:00February 9, 2022|

Back in 2016, NPR ran a story in which long-time editor and publishing great Alan Rinzler described the decision to ...Read More