The Ghostwriter’s Tale: How Target Reader feedback changed a memoir for the better
Matthew Marsocci is a ghostwriter—one of those rare wordsmiths who hires out their pen to write books under another’s ...Read More
Return on Feeback – the ROI of Audience Insights
One of the most common questions we get at Target Audience Insights is: “What’s the ROI? How do we know ...Read More
Pick, Polish, Pitch: How Target Reader Feedback Empowers Literary Agents
“Agencies have all the power,” a publishing professional told TAI in a recent interview. “They’re the ones who discover ...Read More
Time: The Enemy of Quality Publishing Decisions
We get it. In the world of publishing, the deadlines are tight and the timelines are tough. From hitting ...Read More
Is Target Reader Feedback a Threat to Editors?
Acquisitions and development editors’ careers depend on the value of their expertise. When a talented acquisitions editor fields book ...Read More