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Over 70% of publishing executives report that less than 1/4 of their annual titles reach their first 12-month revenue budget.
Over 76% of publishing executives report that less than 1/3 of their annual titles earn back their royalty advance in 24 months.
Only 27% of publishing executives “often or always” get feedback from target readers on a manuscript before publishing it.
Only 10% of publishing executives “frequently” test titles or book cover designs with target readers to optimize their decision.
Source: Target Audience Insights LLC publishing industry survey 2021
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