Data-Infused Publishing Webinar Series
Why do acquired books fail so often?
Only 13% of publishers report that at least half of their new release titles earn back their advances within 24 months or reach first-year revenue budget—76% of them report that less than one third of titles do so.
Yet, publishing as an industry has been much slower than others to embrace data as a powerful tool for improving return on investment.
This free webinar series features industry insiders (publishers, editors, agents, authors, data analysts, marketers) to explore:
- How are publishers currently using—or not using—data to improve their decision-making from acquisitions to marketing and metadata?
- How can audience insights be used to assess book concept interest and proposal potential to improve acquisition decisions and catalog ROI?
- How can the voice of the reader be brought into the substantive editing process?
- How can critical title, cover design, and marketing metadata decisions be enhanced with target reader testing?
Get to know the sessions:
All webinars are held 1:00-1:30PM ET/10:00-10:30AM PT